| Journal Call no. | AP8.W56 |
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| Author | Bray, Matthew. |
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| Article Title | Preparing for success waiting in the wings : National Mutual studies China market / Matthew Bray. |
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| Is Part Of | Window ; v.5, no.34, 6 Sep 1996, p.56, illus. |
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| Abstract | National Mutual Asia, 51 per cent owned by French insurer AXA, is an insurer that does not yet have a licence to operate in China. But it is actively pursuing its target market by finding out just who and what is there, in China. They have invested some $10 million dollars in an education foundation. They are also busily cultivating potential mainland clients through radio and newspaper advertisements. This article summarized an AXA-National Mutual Gallup life-insurance survey undertaken in China to discover the trend of life insurance business in the country. |
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