| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Diversification key to HKET success. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Sep 1996, p.4, illus. |
| Abstract | Diversification has been the key to success for the Hong Kong Economic Times (HKET), according to deputy publisher and managing director Perry Mak. The HKET publishing group launched a new weekly supplement, Property Directories, in August 1996 and Mr Mak said more magazines and online services would be forthcoming. "Integrated efforts are the success of the HKET, but they must have synergy with the original product. |