| Journal Call no. | HF5001.H64 |
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| Author | King, Elaine. |
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| Article Title | Bright lights, big money / Elaine King. |
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| Is Part Of | Hong Kong business ; v.15, no.171, Sep 1996, p.10, +2p., illus. |
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| Abstract | The Hong Kong skyline is literally a shining example of the power of neon advertising. Seen by millions daily, it gets the message across to locals and tourists alike. But the light show commands more than just an appreciative audience, it also commands massive rentals for site owners. The author discusses the situation. |
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