Journal Call no. | AP8.W56 |
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Author | Wilson, Tim. |
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Article Title | Wal-Mart threat to Shenzhen retailers : like letting wolf into sheepfold, says rival / Tim Wilson. |
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Is Part Of | Window ; v.5, no.31, 16 Aug 1996, p.51, illus. |
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Abstract | At the grand openings of American company Wal-Mart's first two stores in Shenzhen in August 1996, two proud nations came face to face. Coming from one of the United States' most successful retail chains, Sam's Club and Wal-Mart are importing an all-American package with all its emphasis on quality, low pricing and customer service. Not only that they are several times larger than Shenzhen's previous biggest, they also bring with them a whole new approach to the business of retailing in the Shenzhen. |
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