Journal Call no. | AP8.W56 |
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Author | Binks, Hilary. |
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Article Title | Chateau Window, whatever next? Personalised labels the latest marketing tactic for HK-based wine importer / Hilary Binks. |
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Is Part Of | Window ; v.2, no.49, 3 Dec 1993, p.41, illus. |
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Abstract | One new Hongkong wine importer has added an extra dimension to its marketing strategy by offering to supply wines with the customer's personalised label. This novel idea is already proving a hit, not just with hotels and major corporations in the territory, but also with organisers of special events such as weddings, sports meetings and charity fund-raiser, and for corporate giveways. |
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