| Journal Call no. | AP8.W56 |
|---|
| Author | Binks, Hilary. |
|---|
| Article Title | Chateau Window, whatever next? Personalised labels the latest marketing tactic for HK-based wine importer / Hilary Binks. |
|---|
| Is Part Of | Window ; v.2, no.49, 3 Dec 1993, p.41, illus. |
|---|
| Abstract | One new Hongkong wine importer has added an extra dimension to its marketing strategy by offering to supply wines with the customer's personalised label. This novel idea is already proving a hit, not just with hotels and major corporations in the territory, but also with organisers of special events such as weddings, sports meetings and charity fund-raiser, and for corporate giveways. |
|---|
