| Journal Call no. | HF331.H6A4 |
|---|---|
| Author | Rasmussen, Romina. |
| Article Title | Global brand-building : small US franchises seek niches / Romina Rasmussen. |
| Is Part Of | Amcham ; v.28, no.7, Jul 1996, p.7-9, illus. |
| Abstract | Little-known American franchises, some with only one or two outlets in Hong Kong, are striving to make their presence felt. While not as famous as McDonald's or 7-Eleven, they are carving out new business niches. |