| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Publishers prepare to clash with TV in fight for ad dollars. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 21 Jun 1996, p.1. |
| Abstract | Regional publishers are gearing up to confront satellite television as the fight for Asia's expanding advertising budgets intensifies. A series of recent moves has paved the way for the print media to mount a campaign for priority in agency media planning. |