| Abstract | To gain a market share, life insurers have diversified their products in recent times. Prominent among the new policies are investment-linked products, which allow the customer insurance protection as well as investment options. Frank Chan, chairman of the Life Insurance Council of the Hong Kong Federation of Insurance, sees the market heading totally this way in five to seven years. "The trouble is getting more agents into the business. Without them we have to make the existing agents sell more policies and so we have to make them more professional, which means better training," Chan notes. |
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