| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | Public relations vital for mainland business success : "...Don't stay away too long. China is changing too fast" / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 24 May 1996, p.13. |
| Abstract | In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image is critical to achieving business success, according to Ms Dian Terry, Hill & Knowlton senior vice president and general manager. |