| Journal Call no. | P92.A7M45 |
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| Author | Miao, Suzanne. |
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| Article Title | China still seeks value for money, not brand loyalty : money is for major buys, not to be blown on a watch / Suzanne Miao. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 26 Apr 1996, p.14, illus. |
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| Abstract | Everyone's fallen in love with China because of the big numbers, according to Dr Clint Laurent of Asia Studies, but marketing in the mainland must reflect reality. And that reality is that although there are local millionaires with ready cash to spend, they represent a minute percentage of the total population. |
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