| Journal Call no. | AP8.W56 |
|---|---|
| Author | Truscott, Brian. |
| Article Title | Small card companies take on goliaths : local firms push perks to attract clients / Brian Truscott. |
| Is Part Of | Window ; v.5, no.16, 3 May 1996, p.53, illus. |
| Abstract | Hong Kong card issuers eager to gain more market share are now starting to play hardball by charging competitively lower annual fees, offering perks such as free travel insurance and handing out an innovative variety of affinity and charity cards. |