| Journal Call no. | P92.A7M45 |
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| Author | Kwong, Joey. |
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| Article Title | Two-pronged approach from Nike as latest ad invites people to call in / Joey Kwong. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 12 Apr 1996, p.12, illus. |
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| Abstract | Nike's latest print ad campaign to promote a new line of shoes in Hong Kong has encouraged thousands of potential consumers to reach for the telephone. The ad has a novel twist incorporated into it: there is a toll-free telephone number on it which people can dial up and listen to celebrities talking to each other. |
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