| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Satellite, cable must work harder to earn advertisers' dollars. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 12 Apr 1996, p.10. |
| Abstract | While satellite and cable TV are claiming an increasingly larger audience share, advertising revenues are not rising in proportion. In Taiwan, cable penetration is 45 per cent, but it commands just four to five per cent of total TV spend. |