| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Tough times lie ahead. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 12 Apr 1996, p.8. |
| Abstract | The results of the Hong Kong 4As agency rankings for 1995 suggests that all is well and fine for the advertising industry in the territory, but agency heads are predicting a gloomy future. Agencies will have to pull out all the stops and become cleverer and more tenacious than ever if they expect to maintain, never mind grow, their equilibrium as Hong Kong enters a new era in its history. |