| Journal Call no. | HF5415.12.H6D57 |
|---|---|
| Author | Wong, Edward. |
| Article Title | Sharpening an image for success / Edward Wong. |
| Is Part Of | Direction ; v.5, no.2, Mar/Apr 1996, p.6-7, illus. |
| Abstract | These days, many companies around the world are jumping ont he bandwagon of revising and refreshing their corporate image or so-called corporate identity. However we must ask the fundamental question: "Is corporate image just as simple as having a new logo & how does it work?" |