| Journal Call no. | HC411.F19 |
|---|---|
| Author | Yatsko, Pamela. |
| Article Title | What's in a name? : Chinese firms are struggling to build up their brand names. As they dawdle, foreign consumer-products makers are racking up commanding leads / Pamela Yatsko. |
| Is Part Of | Far Eastern economic review ; v.159, no.16, 18 Apr 1996, p.70-72, illus. |