| Journal Call no. | TS1399.T44 |
|---|---|
| Article Title | What's in a name? |
| Is Part Of | Textile Asia : the Asian textile & apparel monthly ; v.27, no.7, Jul 1996, p.96. |
| Abstract | In recent years many new, and supposedly novel, textile articles have hit the retail market with fanciful names which the consumers simply are unable to comprehend, nor to conjecture from the names their actual quality or material content. But they fear that under such disguise bogus and sub-standard textile goods may be offered. |