| Journal Call no. | QA75.5.I8 |
|---|---|
| Author | Poon, John. |
| Article Title | A strong PC competitor : Dell / John Poon. |
| Is Part Of | The IT magazine ; Mar 1996, p.66-70, illus. |
| Abstract | The Dell Computer company captured the limelight of the PC market after a mere 6-month local presence and established itself as a prestigious brand in Hong Kong at a rapid pace. This demonstrated how Dell clearly has their finger on the pulse of their customers, sensing exactly what they need. Dell's Managing Director (North Asia) Alex Chu met with The IT Magazine for this in-depth interview,telling readers what makes Dell different from the rest and why customers choose Dell products. |