| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | Apple Daily eating away at readership of rival papers : major titles suffer dramatic double-digit decrease since last summer / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 15 Mar 1996, p.4. |
| Abstract | Most major Chinese language newspaper titles have suffered a dramatic double-digit decrease in readership since the launch of Apple Daily last summer, according to a long-awaited report from Survey Research Hong Kong. |