| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | Lai confident of Apple Daily success despite huge costs and mammoth investment / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 12 May 1995, p.6, illus. |
| Abstract | New Chinese language newspaper Apple Daily is planning a HK$100 million (about US$12.9 million) promotional blitz when it launches next month in an aggressive attempt to rapidly become a dominant force in the Chinese mass market sector. The promotional campaign, which will last a month following the launch on June 20, aims to have the paper quickly achieving and maintaining a circulation of more than 200,000, making it the second biggest after the Oriental Daily News. |