| Abstract | Established on 12th Nov., 1982, the Hong Kong Institute Marketing (HKIM) has experienced another year of solid development during the fiscal year 1995/96 in terms of community recognition and contributions, membership, education and professional development as well as office administration support. It is believed that the two most important factors which contribute to the continuous growth of the Institute, despite the changes of social and economic conditions that Hong Kong has experienced during the period, are Hong Kong's role in PRC's economic development and HKIM's position in the market. Some of the major milestones are listed for the year. |
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