| Journal Call no. | HF5410.H66 |
|---|---|
| Author | Leung, Allen C. M. |
| Article Title | How research helps avoid pitfalls in marketing / Allen C.M Leung. |
| Is Part Of | Hong Kong Institute of Marketing year book ; 1993, p.30-31, illus. |
| Abstract | In this article the author will quote some areas in marketing which are common pitfalls for wrong decisions and suggest ways to avoid them. |