| Journal Call no. | HF5410.H66 |
|---|---|
| Author | Yuen, Elliott. |
| Article Title | A TQM approach to marketing / Elliott Yuen. |
| Is Part Of | Hong Kong Institute of Marketing year book ; 1993, p.28-29, illus. |
| Abstract | In the 1990s, quality, customer service and TQM (Total Quality Management) are more than management buzzwords. They are actually means for survival and in many cases strategic tools to outperform your competitors. This article is to look at marketing in the context of TQM and in the course of it, highlight a few things to marketing practitioners who wish to inject more quality into their profession as well as their daily work. |