| Abstract | The National Basket Association - which is synonymous with the best basketball in the world as well as the most prominent exponents of the game like Magic Johnson, Shaquille O'Neal and Michael Jordan - has expanded its presence in Asia in anticipation of a basketball boom, and its hopes rests with the Olympic Games this summer in Atlanta. It has expanded its office in Hong Kong. Also, it sees China as having the biggest potential and recently it has entered this market with Nike as its exclusive manufacturer of apparel. |
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