Journal Call no. | P92.A7M45 |
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Article Title | Lights. Camera. Action ... Cash! |
Is Part Of | Media : Asia's media & marketing newspaper ; 16 Feb 1996, p.14. |
Abstract | To creatives, shooting a TV commercial means another break in an exotic country. To clients, it can often mean a severe blow to an advertising budget. To the commercial production industry, it means plenty of big bucks. MEDIA takes a look at just how much it costs to shoot a commercial in Asia today, with comparative figures for Australia, the US and UK. |