| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Lights. Camera. Action ... Cash! |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 Feb 1996, p.14. |
| Abstract | To creatives, shooting a TV commercial means another break in an exotic country. To clients, it can often mean a severe blow to an advertising budget. To the commercial production industry, it means plenty of big bucks. MEDIA takes a look at just how much it costs to shoot a commercial in Asia today, with comparative figures for Australia, the US and UK. |