Abstract | Traditionally, China has been a bad market for insurance. But it is now becoming clear that mainland China offers increasing potential for life and health insurance companies, as well as for the sale of other types of protection policy. Apart from the American International Assurance group, which for more than 50 years has been one of the smartest foreign companies doing business in China, other big players are bracing up for an assault on what is now perceived as a receptive and valuable new market. |
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