| Journal Call no. | HD28.H66 |
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| Author | Husband, Paul. |
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| Article Title | An award-winning campaign for marketing excellence / Paul Husband. |
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| Is Part Of | The Hong Kong manager ; v.31, no.6, Nov/Dec 1995, p.3-5, illus. |
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| Abstract | Pacific Place, Swire Properties' flagship retail development, is writing the textbook on marketing. Their perfectly orchestrated campaign to boost sales during the 1994 Christmas holiday season - winner of the 1994 Silver HKMA/TVB Award for Marketing Excellence - makes a valuable case study for readers of The Hong Kong Manager and all serious students of business. |
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