| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | D,Y&R ahead of the China battle with claims of breaking even. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Aug 1995, p.3. |
| Abstract | China continues to be a headache for most multinational agencies, faced with escalating costs, staff problems and constant chopping and changing of regulations. However, D,Y&R - the first agency to enter the China market with a joint venture in 1986 - is now comfortably breaking even, according to D,Y&R Partnerships president and CEO Gary Burandt and Hong Kong and China group managing director Eddie Gonzalez. |