Journal Call no. | P92.A7M45 |
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Author | Hille, Alfred. |
Article Title | Cognac war escalates as Choice eyes China / Alfred Hille. |
Is Part Of | Media : Asia's media & marketing newspaper ; 4 Aug 1995, p.1. |
Abstract | Hennessy has launched a major below-the-line advertising blitz to promote a new mid-range cognac in China which is likely to drastically change the mainland's cognac marketing landscape. |