| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | Cognac war escalates as Choice eyes China / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Aug 1995, p.1. |
| Abstract | Hennessy has launched a major below-the-line advertising blitz to promote a new mid-range cognac in China which is likely to drastically change the mainland's cognac marketing landscape. |