| Journal Call no. | HF5415.12.H6D57 |
|---|---|
| Author | Tan, Shirley. |
| Article Title | A leader with a marketing concept / Shirley Tan. |
| Is Part Of | Direction ; v.4, no.3, Aug/Sep 1995, p.4-5, illus. |
| Abstract | Michael Chan, Managing Director of Cafe de Coral, has done a remarkable job for Cafe de Coral in bringing the company to public in 1986. Chan gave the impression of openness and spoke on hands on experience with confidence and pride. He projected an excellent ingredient of a good leader. He believes in the basic 4Ps - Product, Place, Pricing and Promotion Strategies. This has made Cafe de Coral the leader in fast food industry in Hong Kong ever since. |