| Journal Call no. | HF5415.12.H6D57 |
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| Author | Yip, Candy. |
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| Article Title | How to enter, survive & win in a monopoly market as a tiny little guy : Citybus / Candy Yip. |
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| Is Part Of | Direction ; v.7, no.2, Apr/May 1998, p.2-5, illus. |
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| Abstract | Have you ever thought of surviving and becoming a winner in a market, which is dominated by monopolies with far more capital and longer history than yours does like Citybus? Mr Samuel Cheng, Director and General Manager of Citybus Group Limited, explores in the article its success story, and reviews its recent risk management program. |
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