| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | AT&T awards Asia business to D, Y&R. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 14 Oct 1994, p.1. |
| Abstract | Dentsu, Young & Rubicam's "network capability" was one of the major factors in clinching the US$50 million AT&T China and Asia-Pacific account in the much-hyped worldwide pitch that followed Ogilvy & Mather's forced retreat after the global consolidation of IBM. |