| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | TV adspend surges as market begins to diversify in China : adspend up 99 per cent in key cities / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 14 Apr 1995, p.13. |
| Abstract | Secondary cities and channels have become increasingly important to advertisers and advertising agencies, who need to monitor both the performance of the channels and the amount being spent by competitors across ever greater areas of China. |