| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Warming up to generation X. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 9 Dec 1994, p.11. |
| Abstract | To catch the psychology of Generation X, Hong Kong marketing and promotions company Triangle Pacific has applied heat sensitive technology in a promotion for Maxim's fast food group. |