| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Wharf Cable re-noses marketing strategy with '6-6-60' formula. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 23 Jun 1995, p.12, illus. |
| Abstract | With a basic package of 15 channels, four pay-per-view movie channels and now HBO, Hong Kong's Wharf Cable has also recently re-nosed its marketing strategy. |