Journal Call no. | P92.A7M45 |
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Article Title | Wharf Cable re-noses marketing strategy with '6-6-60' formula. |
Is Part Of | Media : Asia's media & marketing newspaper ; 23 Jun 1995, p.12, illus. |
Abstract | With a basic package of 15 channels, four pay-per-view movie channels and now HBO, Hong Kong's Wharf Cable has also recently re-nosed its marketing strategy. |