| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | New radio company targets China ads. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 9 Jun 1995, p.7. |
| Abstract | China's radio industry accounts for between just two to three per cent of the total adspend pie despite radio penetration in the country outstripping television by a ratio of about 2.5-to-one. EDI executive vice president and Beat Media chairman Martin Brisac added that since radio has such a small share of total adspend, Beat Media has a significant role to play in developing the radio business in China. |