| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Heat is on for Hong Kong's publishers as ABC sets up shop. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 3 Mar 1995, p.3. |
| Abstract | A marketing and educational programme will be launched to hit home the message that ABC audits are unbiased and standardised, and carried out independent of media owners and media buyers. |