Journal Call no. | AP8.W56 |
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Author | Murphy, Helen. |
Article Title | Image-makers eye up mainland potential : activity increases as China reaches out / Helen Murphy. |
Is Part Of | Window ; v.4, no.17, 5 May 1995, p.55, illus. |
Abstract | The corporate public relations industry is the latest sector to turn its attention to China. As mainland companies enter the global market, the world's leading public relations companies have spotted the potential and competition is fierce. |