| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Essence of idea bumps up sales. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 28 Oct 1994, p.10, illus. |
| Abstract | Two successful campaigns of Brand's Essence of Chicken have put Hong Kong agency Triangle Pacific in the forefront of agencies with a bent for marketing in the territory. |