| Journal Call no. | HD38.2.E93 |
|---|---|
| Article Title | Avoid gimmicky policies. |
| Is Part Of | The executive ; v.15, no.7, Jul 1994, p.50-52, illus. |
| Abstract | The big boys in Hongkong's life insurance industry sell similar products, so it can sometimes be confusing for potential buyers to differentiate between companies. Some have resorted to marketing gimmicks [such as giving away additional free coverage] in order to entice buyers while others have made efforts in delivering products across the board. |