| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Miao, Suzanne. |
| Article Title | Caltex has last laugh on rivals : "we're not the biggest in Hong Kong, so we have to be the best" / Suzanne Miao. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 1 Apr 1994, p.14, illus. |
| Abstract | After some research, Caltex realised that there was one significant gap in the petrol market : association with the customer. Thus, the "Customers 1st" programme was born. |