| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Traditional pitches on the way out : does this smoke-and-mirrors process really work? |
| Is Part Of | Media : Asia's media & marketing newspaper ; 29 Oct 1993, p.11, illus. |
| Abstract | Tradition went out the window at Hong Kong Telecom when it decided to apply some new and different approaches to the selection of an advertising agency, as Dr Charles Steilen, senior lecturer in the department of marketing at the Chinese University of Hong Kong, told MEDIA. |