| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Parton, Anne. |
| Article Title | TDI in move to push LRT, taxi campaigns / Anne Parton. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Aug 1993, p.14, illus. |
| Abstract | Tight ad dollars and a misconception about sites have forced Transportation Displays International (TDI) to adopt "a change of focus" in its marketing strategy for Hong Kong's Light Rail System (LRT) and taxi advertising. |