| Journal Call no. | HF331.H6A4 |
|---|---|
| Author | Tomkins, Jenny. |
| Article Title | Money by mail : direct marketing in Asia / Jenny Tomkins. |
| Is Part Of | Amcham ; v.21, no.9, Sep 1989, p.18, illus. |
| Abstract | Direct marketing is one of the foremost growth industries in the world. While it's been around for decades in the US and Europe, it is a relatively new industry in Asia and Hong Kong. |