| Journal Call no. | HF331.H6A4 |
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| Author | Saunter, Nicola J. A. |
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| Article Title | Public Relations : local firms "think global" and establish worldwide affiliations to keep competitive / Nicola J A Saunter. |
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| Is Part Of | Amcham ; v.25, no.1, Jan 1993, p.15-17, illus. |
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| Abstract | Public relations companies operating in Asia know the importance of having regional coverage. Nowhere is that truer than in Hong Kong, regional headquarters to so many international firms. As an agency's clients expand their presence across Asia, they still expect high-quality local service. That's easy for larger, global public relations firms, which simply set up offices wherever goes their business. But can smaller companies match them? Can they set up their resources to hook leading multnational clients? |
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