| Journal Call no. | HF5001.H642 |
|---|---|
| Author | Cheng, Louis. |
| Article Title | Twists and trysts of brand management / Louis Cheng. |
| Is Part Of | Hong Kong business annual ; 2000, p.72-73, illus. |
| Abstract | Louis Cheng, managing director of PICO Hong Kong Limited traces in the article the evolution of "image building" from a brand manager's point of view. Valuable observations for millennium success. |